Cookie Policy

Effective Date: 11 February 2025 (version 1.0)

1. Introduction

This Cookie Policy explains how Fast Charger Ltd («Fast Charger», «we», «us», «our») uses cookies and similar tracking technologies when you use:

www.fastcharger.uk (the «Website»)
The Fast Charger mobile application (the «App»)

This policy should be read alongside our Privacy Policy.

We use cookies and similar technologies to operate our services, improve user experience, measure performance and, where you have provided consent, deliver personalised advertising and partner promotions.

2. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your device when you visit a website. They allow websites to recognise your device and store certain information.

In our App, we may use similar technologies such as:

Software development kits (SDKs)
Device identifiers
Pixels
Local storage technologies

For simplicity, we refer to all such technologies as «cookies» in this policy.

3. Why We Use Cookies

We use cookies and tracking technologies to:

Enable secure login and account functionality
Process payments
Maintain session integrity
Analyse website and app performance
Improve charging station deployment strategy
Measure marketing campaign performance
Deliver personalised offers and advertising (where consent is provided)

We do not sell personal data collected through cookies.

4. Categories of Cookies We Use

We use the following categories of cookies:

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of our Website and App.

They enable:

Account authentication
Fraud prevention
Secure payments
Core functionality
Network management

These cookies cannot be disabled and do not require consent.

4.2 Analytics Cookies

Analytics cookies help us understand how users interact with our Website and App.

They may collect information such as:

Pages visited
Time spent on pages
Click behaviour
Device type
General geographic region
App interaction patterns

We use tools such as Google Analytics (GA4) to analyse performance and improve our services.

Analytics cookies are only activated where you provide consent.

4.3 Marketing and Advertising Cookies

Where you provide consent, we may use marketing cookies to:

Measure effectiveness of advertising campaigns
Enable retargeting through advertising platforms
Deliver partner promotions
Provide personalised offers based on usage behaviour
Enable location-based advertising

These cookies may track rental activity, engagement with campaigns and browsing behaviour.

Marketing cookies are only activated after explicit consent.

5. Third-Party Technologies

We may use trusted third-party providers including:

Google Analytics
Google Ads
Advertising and campaign measurement platforms
Cloud hosting providers
Marketing communication platforms

These providers may set cookies or similar technologies on our behalf.

Where data is transferred outside the UK, appropriate safeguards are applied in accordance with UK data protection law.

6. Personalised Advertising and Profiling

If you consent to personalised advertising, we may combine cookie data with:

Rental history
Charging station location data
Frequency of use
App interaction data

To deliver tailored offers and promotions.

You may withdraw consent for personalised advertising at any time.

If consent is withdrawn, tracking for marketing purposes will cease and you will receive only non-personalised communications.

7. How We Obtain Consent

When you visit our Website, you will be presented with a cookie banner that allows you to:

Accept all cookies
Reject non-essential cookies
Manage preferences

Analytics and marketing cookies will not be activated until you provide consent.

Within the App, tracking technologies used for analytics or advertising will only operate where you have enabled such permissions in your settings.

Consent records are stored for compliance purposes.

8. Managing Your Preferences

You may manage or withdraw your consent at any time by:

Accessing the «Manage Cookie Preferences» link on our Website
Adjusting tracking and marketing settings in the App

Withdrawal of consent does not affect processing carried out before withdrawal.

9. Cookie Retention

Cookies may be:

Session cookies (deleted when you close your browser), or
Persistent cookies (stored for a defined period)

Retention periods vary depending on their purpose and provider.

10. Changes to This Policy

We may update this Cookie Policy from time to time. The latest version will always be published on our website with the updated effective date and version number.

11. Contact Us

If you have any questions about this Cookie Policy, please contact: support@fastcharger.app